YuQing's Portfolio | KrisShop Australia

01 — Homepage

Miles balance is prominently featured on the homepage, immediately signposting to KrisFlyer members that their miles are spendable here. This anchors the value proposition from the moment a member lands on the site.

02 — Campaign Page

A dynamic miles redemption landing page drives discovery, showcasing participating products and communicating the savings available when redeeming miles. This page adapts based on available promotions to keep the offer feeling current.

03 — Product page

Miles are presented as the primary currency for miles burners, with miles pricing displayed alongside AUD pricing on every product card. This makes it easy for members to compare and identify the best value for their miles.

04 — Shopping bag

At bag, potential cost savings are displayed to customers based on their KrisFlyer milesbalance. With clear feedback on how many miles will be used and the resulting AUD saving. The flow is designed to reduce friction and encourage miles redemption at the point of purchase.

‹ Back

Cart Summary

Items Total AUD 100.00

[PPS] -10% off −AUD 10.00

Shipping Cost FREE

Total

AUD 90.00 or 9,000 miles Includes GST of AUD 9.00

AU LOCALISATION CHANGE

All prices display in AUD (A$), not SGD. Miles balance is shown prominently to prompt redemption — a behaviour AU frequent flyers expect.

WHY IT MATTERS

The logical solution was to surface AUD pricing upfront, enabling faster comprehension and reducing drop-off before checkout.

‹ Payment

Redeem KrisFlyer Miles

Order Total AUD 90.00

Miles balance 9,000

Rate 1000 miles = AUD 1.00

Max Redeemable 8,100

Miles redemption are not subjected to GST, saving you 10%!

AU LOCALISATION CHANGE

AU has a distinct redemption rule whereby amount redeemed with miles are not subjected to taxes. This is absent from the SG flow. The cost-saving is surfaced inline.

WHY IT MATTERS

The AU flow needed to surface the tax-saving benefit of miles redemption, which was not present in the SG flow. This was a key motivator for AU members to redeem miles, and it was important to make this clear and visible in the checkout flow.

‹ Payment

Voucher

Items Total AUD 90.00

PPS Voucher

− AUD 20.11 (− SGD 20.00)

Total

AUD 69.89 or 6,989 miles Includes GST of AUD 6.99

AU LOCALISATION CHANGE

Annual loyalty vouchers are applied after miles in the AU flow — a sequencing rule required by AU commerce logic, different from SG's simultaneous application.

WHY IT MATTERS

The sequencing order affected the final payable amount. Making this visible (not silent) gave users trust that both discounts were applied correctly.

Order Confirmation

#KSO-AU 123456

Items Total AUD 100.00

PPS Voucher

– AUD 20.11 (SGD 20.00)

Miles Redeemed

– 3000 miles (AUD 30.00)

Shipping Cost FREE

Total

AUD 49.89 or 4,989 miles Includes GST of AUD 4.98

+ 4,989 miles KrisFlyer Miles earned

AU LOCALISATION CHANGE

Full payment breakdown shown in AUD, with a clear miles-earned summary — an AU KrisFlyer expectation from the loyalty programme.

WHY IT MATTERS

Including the miles-earned line gives members a clearer post-purchase summary and makes the loyalty benefit more visible.